We all interact with the weather on a daily basis. Whether we think about it or not, the weather we find when walking out the door in the morning is driven by the greater climate that is in place in a given area. You already understand the basics of your local climate, even if you… Continue reading Climate Patterns: An Intro to Climate & Its Driving Forces
As the world grapples with uncertain events and the threat of climate change looms, the role of historical weather has come into more focus. Across different industries, there is a greater need for accurate and strategic data that can help drive decision-making, mitigate risk, and something that companies can rely on to help them gain… Continue reading What Industries Rely on Historical Weather Data?
For professional event planners, weather plays an integral role in the planning process! This has become all the more important since covid as outdoor events offer a safer way to gather while still being socially distant. But being outdoors means being subject to weather! Planning for an event is stressful enough when you have to… Continue reading Plan The Perfect Event Using Historical Weather Data by Zip Code
Running a successful direct-to-consumer (DTC) business is heavily dependent on a strategy based on a deep customer understanding. While a lot of DTC businesses can successfully identify customer demographics such as age, gender, and location, there are a few elements that could make a strategy even better, such as using historical weather data by city… Continue reading Use Weather Data to Better Tailor DTC Subscription Boxes
Meal kit deliveries are booming currently, and new startups continue to enter the market and fill unique niches. However, as new startups emerge, establishing a competitive edge is vital. And believe it or not, past weather data can help meal kit delivery startups. The connection might not seem that obvious until you dive deep into… Continue reading How Meal Kit Delivery Start Ups Use Historical Temperatures by Zip Code to Optimize Packaging Inventory
There is a pretty big connection between weather and sales that is not explored often enough. Past weather data can give you deep insight into how the seasons affect sales and help in planning sales strategy. By looking at weather history by date and location, you can start to see patterns. Weather impacts sales, but… Continue reading Are Your Sales More Weather Sensitive in Certain Zip Codes?
